Using an established brand to introduce a new product is called brand ________.
A) harmonization
B) valuation
C) extension
D) positioning
E) parity

Question

Quizplus · Accepted Answer

Brand extension is the use of a well-established brand name to launch a new product or line of products. This strategy relies on the recognition and trust that consumers have in the existing brand, which can help to reduce the risk and cost of launching a completely new brand from scratch.

Using an Established Brand to Introduce a New Product Is