A major advantage of a ________ strategy is that if the product fails, the company has not tied its reputation to the product.
A) blanket family name
B) licensing
C) separate family brand name
D) category extension
E) brand revitalization

Question

Quizplus · Accepted Answer

A separate family brand name strategy allows the company to create a new brand identity for a specific product without tying it to the company's overall reputation or brand image. This approach can shield the company's reputation from potential damage if the product fails or receives negative feedback.

A Major Advantage of a ________ Strategy Is That If