Today, much of the writing in public relations is done for "controlled media."

Question

Quizplus · Accepted Answer

Controlled media refers to channels of communication that can be managed or controlled by the organization or individual delivering the message, such as company newsletters, websites, and social media accounts. In contrast, earned media refers to media coverage that is not paid for or controlled by the organization, such as news articles or television segments. While public relations professionals may still engage in earned media tactics, the majority of their writing and messaging is tailored for controlled media channels.

Today, Much of the Writing in Public Relations Is Done