The major effort worldwide to improve standards and professionalism in public relations is:
A) licensing.
B) continuing education.
C) accreditation.
D) promoting membership in professional organizations.
E) expanding collegiate-level public relations curriculum.

Question

Quizplus · Accepted Answer

Accreditation is the major effort worldwide to improve standards and professionalism in public relations. Accreditation involves a rigorous process of evaluation and assessment to ensure that PR practitioners meet certain standards of knowledge, skills, and ethical behavior. This helps to enhance the credibility and reputation of the PR profession and ensure that practitioners are well-prepared to serve the needs of their clients or organizations. Licensing, continuing education, promoting membership in professional organizations, and expanding collegiate-level public relations curriculum are all important efforts as well, but accreditation is the most comprehensive and widely recognized approach to improving PR professionalism.

The Major Effort Worldwide to Improve Standards and Professionalism in Public