Which of the following is NOT one of Ivy Lee's four important contributions to public relations?
A) Positioning products at the center of public relations initiatives.
B) seeking active support and contributions of top management.
C) maintaining open communication with the news media.
D) emphasizing the necessity of humanizing business.
E) aligning business interests with the public interest.

Question

Quizplus · Accepted Answer

Ivy Lee's four contributions to public relations include seeking support from top management, maintaining open communication with the media, humanizing business, and aligning business interests with the public interest. Positioning products at the center of PR initiatives is not one of his contributions.

Which of the Following Is NOT One of Ivy Lee's