Public relations practitioners use research to achieve credibility with management.
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Q19: Which of the following situations do not
Q20: The most precise random sampling is usually
Q21: All public relations objectives are "motivational."
Q22: Mail questionnaires typically have low response rates.
Q23: The evaluation element of plan relates directly
Q25: Planning is the first step in the
Q26: List five measureable informational and/or motivational objectives
Q27: Qualitative research usually produces "hard" data.
Q28: Using "piggyback survey," an organization might place
Q29: Public relations campaigns should be mostly targeted
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