The evaluation element of plan relates directly back to the objectives of the plan.
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Q18: As practitioners move away from "seat-of-the-pants" practices,
Q19: Which of the following situations do not
Q20: The most precise random sampling is usually
Q21: All public relations objectives are "motivational."
Q22: Mail questionnaires typically have low response rates.
Q24: Public relations practitioners use research to achieve
Q25: Planning is the first step in the
Q26: List five measureable informational and/or motivational objectives
Q27: Qualitative research usually produces "hard" data.
Q28: Using "piggyback survey," an organization might place
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