Planning is the first step in the four-step public relations process.
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Q20: The most precise random sampling is usually
Q21: All public relations objectives are "motivational."
Q22: Mail questionnaires typically have low response rates.
Q23: The evaluation element of plan relates directly
Q24: Public relations practitioners use research to achieve
Q26: List five measureable informational and/or motivational objectives
Q27: Qualitative research usually produces "hard" data.
Q28: Using "piggyback survey," an organization might place
Q29: Public relations campaigns should be mostly targeted
Q30: Why is an accurate situation analysis critical
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