Why is an accurate situation analysis critical for successful public relations campaign? Describe the relationship between the situation analysis and the other seven elements of public relations plan.
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Q22: Mail questionnaires typically have low response rates.
Q23: The evaluation element of plan relates directly
Q24: Public relations practitioners use research to achieve
Q25: Planning is the first step in the
Q26: List five measureable informational and/or motivational objectives
Q27: Qualitative research usually produces "hard" data.
Q28: Using "piggyback survey," an organization might place
Q29: Public relations campaigns should be mostly targeted
Q31: Tactics use the tools of communication to
Q32: Copy testing can help an organization to
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