As practitioners move away from "seat-of-the-pants" practices, they must:

Question

Quizplus · Accepted Answer

Moving away from "seat-of-the-pants" practices means taking a more strategic and intentional approach to communication programs. This requires practitioners to consider realistically the kinds of affects programs can achieve, and not just assume that communication is an end in itself. This also means being more thoughtful about consulting top management, rather than relying on ad hoc or unplanned interactions. Thus, both options A and B are correct. Option C, however, is not accurate as consulting top management frequently can be an important aspect of effective communication planning, depending on the context.

As Practitioners Move Away from "Seat-Of-The-Pants" Practices, They Must