Before public relations program can be properly evaluated, it is important to establish clear objectives.
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Q21: On the Public Relations Effectiveness Yardstick, level
Q22: Correspondence and telephone calls are considered to
Q23: According to mass media researcher Wilbur Schramm,
Q24: "Laggards" are traditionalists who are the last
Q25: To be an effective communicator, you must
Q26: "Relative advantage" is the degree to which
Q27: The ultimate objective of any public relations
Q28: Media impressions as measurement tool are the
Q29: Advertising equivalency as means to measure the
Q31: Advertising equivalency (AVE) is still used by
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