Keeping a product generic as long as possible before customizing is known as
A) postponement
B) keiretsu
C) vendor-managed inventory
D) forward integration
E) backward integration

Question

Quizplus · Accepted Answer

Postponement is the strategy of delaying the customization of a product until a specific customer order is received. By keeping the product generic for as long as possible, a company can benefit from economies of scale in production and reduce inventory costs. This strategy is commonly used in industries such as fashion and electronics, where customization is often necessary but can be expensive if done too early in the manufacturing process.

Keeping a Product Generic as Long as Possible Before Customizing