A fried chicken fast-food chain that acquired feed mills and poultry farms has performed
A) horizontal integration
B) forward integration
C) backward integration
D) current transformation
E) job expansion

Question

Quizplus · Accepted Answer

Backward integration involves a company acquiring its suppliers, which in this case would be the feed mills and poultry farms. This strategy can help the company to have greater control over its supply chain and reduce costs.

A Fried Chicken Fast-Food Chain That Acquired Feed Mills and Poultry