Managers pursuing the ____ strategy have an overriding concern for keeping costs and prices lower than those of competitors.

Question

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The strategy described is cost leadership, which involves focusing on keeping costs low to achieve a competitive advantage in pricing. Option A (differentiation) involves creating a unique product or service that stands out from competitors, while options B (economies of scale) and C (economies of scope) both involve leveraging efficiencies in production or operations to lower costs. Option D (cost focus) is similar to cost leadership but involves focusing on a specific market niche rather than the broader market.

Managers Pursuing the ____ Strategy Have an Overriding Concern for Keeping