If a public relations executive asked you to recommend one of Porter's generic competitive strategies that would allow his company to create brand loyalty among clients, which of these would you suggest?

Question

Quizplus · Accepted Answer

Differentiation strategy focuses on creating a unique and superior product or service that sets a company apart from its competitors. By offering something unique, the company can create brand loyalty among clients who value the unique features and benefits the company provides. This strategy is especially relevant for companies that are operating in highly competitive markets where customers may lack brand loyalty.

If a Public Relations Executive Asked You to Recommend One