Nadler and Tushman call reorientation ____ because the organization is significantly redirected.
A) adaptation
B) frame bending
C) frame breaking
D) unfreezing
E) tuning

Question

Quizplus · Accepted Answer

Nadler and Tushman refer to reorientation as "frame bending" because it involves significant changes that redirect the organization without completely breaking away from its existing framework.

Nadler and Tushman Call Reorientation ____ Because the Organization Is