All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
A)search engines.
B)online catalogs.
C)social networks.
D)targeted banner ads.

Question

Quizplus · Accepted Answer

Targeted banner ads are typically used to raise brand awareness and attract consumers to a website, rather than providing information to support the evaluation of alternatives stage of the decision process. Search engines, online catalogs, and social networks, however, all provide information that can help consumers compare different options and make informed decisions.

All of the Following Are Online Communications That Are Used