Which of the following features of e-commerce technology allows fine-grained,highly detailed information on consumers' real-time behavior to be gathered and analyzed?
A)personalization/customization
B)information density
C)ubiquity
D)interactivity

Question

Quizplus · Accepted Answer

Information density refers to the amount and quality of information available to users of e-commerce technology. This includes the ability to gather and analyze fine-grained, highly detailed information on consumers' behavior in real-time, which can be used to improve marketing strategies, personalize recommendations, and enhance the overall customer experience.

Which of the Following Features of E-Commerce Technology Allows Fine-Grained,highly