A ________ is a repository of customer information that records all of the contacts a customer has with a firm,and generates a customer profile that is available to appropriate individuals in the firm.
A)customer service chat system
B)CRM system
C)data warehouse
D)transactive content system

Question

Quizplus · Accepted Answer

A CRM system (Customer Relationship Management) is specifically designed to manage and analyze customer interactions and data throughout the customer lifecycle. It stores all customer interactions and can generate a comprehensive customer profile for use across the organization.

A ________ Is a Repository of Customer Information That Records