The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
A)long tail marketing
B)flash marketing
C)yield management
D)bait-and-switch

Question

Quizplus · Accepted Answer

The marketing technique described is known as flash marketing. "Long tail marketing" refers to selling a large number of niche products in small quantities, "yield management" is the practice of setting prices based on consumer demand, and "bait-and-switch" is an illegal tactic where a seller advertises a product at a low price to lure in customers, but then tries to sell them something else at a higher price.

The Marketing Technique Known as ________ Involves Merchants Offering Products