A target segment should only be selected on the basis of their sales and profit potential.

Name: A target segment should only be selected on the basis of their sales and profit potential.
Brand: Quizplus
Rating: 4.9 (30 reviews)

Question

Quizplus · Accepted Answer

While sales and profit potential are important factors, they should not be the only basis for target segment selection. Other factors such as consumer behavior, needs, preferences and demographics should also be taken into account for effective targeting.

A Target Segment Should Only Be Selected on the Basis