Subjective claims in service marketing can be presented through a testimonial.
Correct Answer:
Verified
Q2: Corporate design includes _.
A)trademarked symbols
B)tangible, recognizable symbols
C)corporate
Q3: Communication in the servicescape can be used
Q4: One of the challenges in service communication
Q5: Service delivery channels include _.
A)Service outlets
B)Self-service delivery
Q6: Corporate design ties together and reinforces all
Q8: A sticky site is
A)slow to download
B)not updated
Q9: An effective communication strategy does NOT consider
Q10: Direct marketing is a form of _.
A)personal
Q11: Communication objectives are "what" decisions while "where"
Q12: Corporate communication is essential to ensure that
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