Direct marketing is a form of ____________.
A) personal channel
B) non-personal channel
C) mass media
D) Above the line
Correct Answer:
Verified
Q5: Service delivery channels include _.
A)Service outlets
B)Self-service delivery
Q6: Corporate design ties together and reinforces all
Q7: Subjective claims in service marketing can be
Q8: A sticky site is
A)slow to download
B)not updated
Q9: An effective communication strategy does NOT consider
Q11: Communication objectives are "what" decisions while "where"
Q12: Corporate communication is essential to ensure that
Q13: In order to manage service encounter, services
Q14: Non-personal mass media tend to be effective
Q15: Which of the following is not a
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