Which of the following is not a role played by service marketing communications?
A)Add value through communication content.
B)Facilitate customer involvement in service production.
C)Positioning to attract investors.
D)Stimulate or dampen demand to match capacity.
E)Position and differentiate the service.

Question

Quizplus · Accepted Answer

Service marketing communications is not a role played in positioning to attract investors. The other options are all common roles played by service marketing communications, such as adding value through communication content, facilitating customer involvement, stimulating or dampening demand, and positioning and differentiating the service.

Which of the Following Is Not a Role Played by Service