Corporate communication is essential to ensure that a consistent style and message is communicated through all the channels
Correct Answer:
Verified
Q7: Subjective claims in service marketing can be
Q8: A sticky site is
A)slow to download
B)not updated
Q9: An effective communication strategy does NOT consider
Q10: Direct marketing is a form of _.
A)personal
Q11: Communication objectives are "what" decisions while "where"
Q13: In order to manage service encounter, services
Q14: Non-personal mass media tend to be effective
Q15: Which of the following is not a
Q16: Problems of intangibility include which of the
Q17: The timing of communication is typically managed
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