Problems of intangibility include which of the following?
A)Clutter
B)Creative
C)Non-searchability
D)Message design

Question

Quizplus · Accepted Answer

Non-searchability refers to the inability of consumers to physically examine or test a product or service before purchase, which is a common problem with intangible products such as digital downloads or consulting services. Clutter and creative are not related to the intangibility of a product, while message design may be affected by intangibility but is not as significant as non-searchability.

Problems of Intangibility Include Which of the Following