In order to manage service encounter, services communication tries to ____________.
A)build awareness
B)manage customer satisfaction
C)develop liking
D)familiarize customers with the service process in advance

Question

Quizplus · Accepted Answer

Managing service encounters involves preparing customers for the service process in advance. This can be done by providing information about the service, its benefits, and what to expect during the service encounter. This helps to reduce uncertainty and anxiety for the customer and can lead to a more positive service experience. Building awareness, managing customer satisfaction, and developing liking are also important aspects of service communication but are not directly related to managing service encounters.

In Order to Manage Service Encounter, Services Communication Tries to ____________