Question 1

________ is the marketing of complementary products to customers.

Accepted Answer

The answer of ________ is the marketing of complementary products...

Question 2

The ________ measures the number of customers who stop using or purchasing products or services from a company.

Accepted Answer

The answer of The ________ measures the number of customers...

Question 3

Canada Post delivers more than ________ piece of mail per person in Canada five days a week.

Accepted Answer

The answer of Canada Post delivers more than ________ piece...

Question 4

In a(n)________ strategy,components arrive exactly at the moment they are needed,and finished goods are shipped as they leave the assembly line.

Accepted Answer

The answer of In a(n)________ strategy,components arrive exactly at the...

Question 5

Supply chain management systems require multiple organizations to ________ information and business processes.

Accepted Answer

The answer of Supply chain management systems require multiple organizations...

Question 6

The ________ is a network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers.

Accepted Answer

The answer of The ________ is a network of organizations...

Question 7

________ consists of a set of interdependent software modules that support basic internal business processes for finance and accounting,human resources,manufacturing and production,and sales and marketing.

Accepted Answer

The answer of ________ consists of a set of interdependent...

Question 8

________ is used to determine how much product a business needs to make to satisfy all of its customers' demands.

Accepted Answer

The answer of ________ is used to determine how much...

Question 9

Companies are realizing that their only enduring competitive strength may be their ________ with customers.

Accepted Answer

The answer of Companies are realizing that their only enduring...

Question 10

It can cost ________ more to sell to a new customer than to an existing customer.

Accepted Answer

The answer of It can cost ________ more to sell...

Question 11

Enterprise-wide ________ provide a greater degree of cross-functional integration than the traditional enterprise applications.

Accepted Answer

The answer of Enterprise-wide ________ provide a greater degree of...

Question 12

Some firms experienced enormous operating problems and losses when they first implemented enterprise applications because they did not understand how much organizational ________ was required.

Accepted Answer

The answer of Some firms experienced enormous operating problems and...

Question 13

The ________ between push- and pull-based models is summarized by the slogan "Make what we sell,not sell what we make."

Accepted Answer

The answer of The ________ between push- and pull-based models...

Question 14

Around the globe,companies are increasingly becoming more ________,both internally and with other companies.

Accepted Answer

The answer of Around the globe,companies are increasingly becoming more...

Question 15

After implementing enterprise software from Oracle,Alcoa eliminated many ________ processes and systems.

Accepted Answer

The answer of After implementing enterprise software from Oracle,Alcoa eliminated...

Question 16

________ software provides a single point for users to manage and evaluate marketing campaigns across multiple channels,including e-mail,direct mail,telephone,the Web,and wireless messages.

Accepted Answer

The answer of ________ software provides a single point for...

Question 17

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

Accepted Answer

The answer of ________ modules in CRM systems help sales...

Question 18

________ can integrate information from enterprise applications and disparate in-house legacy systems,presenting it to users through a Web interface so that the information appears to be coming from a single source.

Accepted Answer

The answer of ________ can integrate information from enterprise applications...

Question 19

________ CRM includes customer-facing applications such as tools for sales force automation,call centre and customer service support,and marketing automation.

Accepted Answer

The answer of ________ CRM includes customer-facing applications such as...

Question 20

With new flows of information made possible by Web-based tools,supply chain management can more easily follow a(n)________ model.

Accepted Answer

The answer of With new flows of information made possible...

Quiz 9: Enterprise Applications to Manage Supply Chains and Respond to Customers