The key questions to ask when defining a firm's customer relationship strategy include all EXCEPT _____________.
A)What is the increase in profit from increase the share-of-wallet with our current customers?
B)How much customization or one-to-one marketing and service delivery is suitable and profitable?
C)How will top management feel about our strategy?
D)How should our value proposition change to increase customer loyalty?
E)How much time and resources can we provide to CRM right now?

Question

Quizplus · Accepted Answer

The other options are all important questions to ask when defining a firm's customer relationship strategy, but the opinion of top management is not necessarily a key factor in the decision-making process. While it can be helpful to have their support, the strategy should be based on what will best serve and retain the customers.

The Key Questions to Ask When Defining a Firm's Customer