Marketing activity designed to create extended relationships with customers is called _____________.
A)relationship marketing
B)loyalty programs
C)transactional marketing
D)customer service marketing

Question

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Relationship marketing is a marketing strategy that focuses on creating long-term relationships with customers by providing personalized experiences and regular communication. It aims to build customer loyalty and retention by creating a strong emotional connection with the customers. Loyalty programs may be a part of relationship marketing, but relationship marketing goes beyond just incentivizing repeat purchases. Transactional marketing is focused on individual sales transactions, while customer service marketing focuses on delivering excellent customer experiences in the moment.

Marketing Activity Designed to Create Extended Relationships with Customers Is