Which of the following is the correct sequence of events in regard to the process of selecting a target market and position strategy?

Question

Quizplus · Accepted Answer

The correct sequence of events in selecting a target market and position strategy is as follows:

1. Market segmentation - dividing the overall market into distinct groups based on similar needs or characteristics. 
2. Target market selection - selecting one or more segments to focus on based on factors such as size, potential profitability, accessibility, and competitive intensity. 
3. Positioning strategy - developing a unique and compelling value proposition to differentiate the brand and establish a distinctive position in the target market's mind.

Therefore, option C presents the correct sequence of events.

Which of the Following Is the Correct Sequence of Events