A ________ is a place within a market segment that represents a narrower group of customers with similar interests.

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A niche market is a subset of a larger market with a specific demographic, psychographic, or behavioral profile. These customers have unique needs or requirements that are not met by the broader market. For example, a company that sells gluten-free foods would target a niche market of individuals with celiac disease or gluten intolerance.

A ________ Is a Place Within a Market Segment That