Recently, you also purchased a company that manufactures a new satellite dish, allowing you to enter into the cable television market.The business is profitable and growing, but the technological unknowns make it risky.BCG considers it a ________.

Question

Quizplus · Accepted Answer

The fact that the technology is new and there are unknowns make it a risky investment. This uncertainty puts the company in the "question mark" category, which means a high growth potential, but also high risk.

Recently, You Also Purchased a Company That Manufactures a New