Ariel is considering forgoing the retail side of his business entirely.Instead, he will redirect his resources toward reselling hardware and software and providing systems integration services to the Latin American governmental and industrial sectors.Such a move would be most representative of which one of the following strategies?

Question

Quizplus · Accepted Answer

This strategy is most representative of a focus strategy as it involves redirecting resources towards a specific market segment, in this case, the Latin American governmental and industrial sectors, while forgoing the retail side of the business. This is a focused approach towards meeting the needs of a particular set of customers.

Ariel Is Considering Forgoing the Retail Side of His Business