A rival of your company, AutoTown, is going to implement analytic software that mines customer data with a goal of enabling the building of automobiles that customers actually want. This can be categorized as using information systems for which competitive strategy?
A) low-cost leadership
B) product differentiation
C) focus on market niche
D) customer intimacy

Question

Quizplus · Accepted Answer

Using analytic software to mine customer data with the goal of building automobiles that customers actually want is a strategy focused on customer intimacy. This strategy involves using information systems to gain insight into customers' wants, needs, and preferences in order to tailor products and services to meet their individual needs.

A Rival of Your Company, AutoTown, Is Going to Implement