As discussed in the chapter opening case, which of the four generic strategies did T.J. Maxx employ to combat the competition offered by Target, Kohls, Walmart, Macy's and pure online stores likeRue LaLa and Gilt Groupe?
A) market niche focus
B) customer and supplier intimacy
C) network-based strategy
D) product synergies
E) efficient customer response

Question

Quizplus · Accepted Answer

T.J. Maxx employed a market niche focus strategy by targeting bargain-seeking shoppers who are willing to sift through cluttered racks to find designer goods at lower prices. This approach differentiated it from other retailers like Target, Kohls, and Walmart, who focus on more mainstream customers. Additionally, T.J. Maxx's constantly changing merchandise and limited inventory added to its appeal for shoppers looking for unique finds.

As Discussed in the Chapter Opening Case, Which of the Four