When a company calculates ________, the company looks at how much profit it expects to make from a particular customer, including each purchase he will make from the company now and in the future.

Question

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Customer lifetime value is the calculation of the total amount of money a customer will spend on a company's products or services over the course of their relationship. It helps companies identify their most valuable customers and tailor their marketing and retention efforts accordingly.

When a Company Calculates ________, the Company Looks at How