When a company practices the marketing concept, ________ serve as the foundation for marketing activities.

Name: When a company practices the marketing concept, ________ serve as the foundation for marketing activities.
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Question

Quizplus · Accepted Answer

The marketing concept is centered around understanding and satisfying the needs and wants of customers. Therefore, customers serve as the foundation for marketing activities, rather than profits, efficiencies, sales or suppliers.

When a Company Practices the Marketing Concept, ________ Serve as the Foundation