Risk-taking and the promise of servicing a product after purchase are examples of ________ functions.

Question

Quizplus · Accepted Answer

Risk-taking is a facilitating function because it reduces the uncertainties involved in the exchange process, making the transaction smoother. Servicing a product after purchase is also a facilitating function as it helps in maintaining customer loyalty and satisfaction. Exchange, consumer, public, and physical functions are not relevant in this context.

Risk-Taking and the Promise of Servicing a Product After Purchase