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A Company That Focuses on Building Value-Added Relationships Is Most

Question 36

Multiple Choice

A company that focuses on building value-added relationships is most likely to place the highest value on which of the following?


A) cutting short-term costs
B) building long-term relationships
C) attracting one-time customers who are highly profitable
D) building short-term relationships
E) minimizing the need for communication between company and consumer

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