Which marketing orientation holds that firms should consider society as a whole as a stakeholder?

Name: Which marketing orientation holds that firms should consider society as a whole as a stakeholder?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The social responsibility orientation holds that firms should consider society as a whole as a stakeholder and ensure that their actions benefit both the organization and society. This approach emphasizes the importance of ethical and socially responsible practices in business decision-making.

Which Marketing Orientation Holds That Firms Should Consider Society as a Whole