A ________ orientation is a marketing philosophy that focuses on ways to satisfy customers' unmet needs and wants.

Question

Quizplus · Accepted Answer

A consumer orientation is centered on meeting the needs and desires of the customer. It places the customer at the center of all marketing activities, emphasizing customer satisfaction and building long-term customer relationships. This approach is characterized by a strong focus on understanding customer needs and wants, developing products and services that meet those needs, and providing high-quality customer service.

A ________ Orientation Is a Marketing Philosophy That Focuses on Ways