Businesses use the marketing concept when they focus on ________.

Question

Quizplus · Accepted Answer

The marketing concept centers around meeting the wants and needs of customers. This involves understanding their expectations and then creating strategies to fulfill those expectations. While growing profit margins and creating promotional programs to increase sales volumes may be factors, they are ultimately in service to satisfying customers. Limiting environmental impact and efficiently distributing products are important considerations, but they do not directly relate to fulfilling customer expectations.

Businesses Use the Marketing Concept When They Focus on ________