The set of marketing variables a firm uses to achieve its desired sales performance is called the ________.

Question

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The marketing mix is a set of tools that a firm uses to pursue its marketing objectives in the target market. It includes product, price, promotion, and place (distribution) – also known as the 4 Ps – and helps to achieve the desired sales performance. The promotion mix (A) refers specifically to the promotional tools such as advertising, personal selling, sales promotion, public relations, etc. The product mix (B) refers to the assortment of products that a firm offers, and it is one of the elements of the marketing mix. Facilitating function (D) refers to activities like transportation, storage, and logistics which support the marketing mix. CRM (E) stands for customer relationship management, which is a strategy for managing customer interactions and data to improve customer satisfaction and loyalty, but it is not a set of marketing variables.

The Set of Marketing Variables a Firm Uses to Achieve