Gretchen is in the process of deciding which new car to buy. In comparing the miles per gallon, luxury features, safety features, and style of three different models, Gretchen is considering each car's ________.

Question

Quizplus · Accepted Answer

Gretchen is considering each car's utility, which refers to the satisfaction or usefulness that a consumer receives from a product. In this case, she is evaluating the cars based on their miles per gallon, luxury features, safety features, and style, all of which contribute to the utility they provide. The other options, such as demand, service, marketing orientation, and marketing concept, are not directly relevant to Gretchen's decision-making process in this context.

Gretchen Is in the Process of Deciding Which New Car