Stew Leonard, the owner of a highly successful regional supermarket chain, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he continues to live in the store's area. Stew Leonard's concern is an illustration of which of the following?

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Stew Leonard's concern about losing a single customer sale is an example of customer lifetime value, which represents the total amount of revenue a customer is likely to generate for the company over the entire duration of their relationship. By valuing his customers in this way, Leonard is focused on creating long-term relationships with them and maximizing their value to the company. This approach is characteristic of a customer-centric business strategy.

Stew Leonard, the Owner of a Highly Successful Regional Supermarket