Large business purchasers usually call for detailed product specifications, written purchase orders, careful supplier searches, and formal approval. These are all examples of how the business buying process is more ________ than the consumer buying process.

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Large business purchasers usually have formal processes in place for buying products or services. They require detailed product specifications, written purchase orders, careful supplier searches, and formal approval. This level of formality is generally not present in the consumer buying process.

Large Business Purchasers Usually Call for Detailed Product Specifications, Written