The BCG matrix considers two dimensions: ________ and ________.
A) profits; costs
B) market attractiveness; profit potential
C) market share; market growth rate
D) production costs; marketing costs
E) customer needs; business objectives

Question

Quizplus · Accepted Answer

The BCG matrix categorizes a firm's products or services into four quadrants based on two dimensions: market share and market growth rate. Market share refers to the percentage of the total market sales that a company has for a particular product or service. Market growth rate refers to the rate at which the market for a particular product or service is growing. By considering both of these dimensions, the BCG matrix helps to evaluate the potential of a company's product portfolio and make strategic decisions about resource allocation.

The BCG Matrix Considers Two Dimensions: ________ and ________

The BCG Matrix Considers Two Dimensions: and