Which of the following is the statement of how a business intends to achieve its marketing objectives?
A) business vision
B) business mission
C) marketing mix
D) marketing strategy
E) marketing audit

Question

Quizplus · Accepted Answer

A business's marketing strategy is the statement of how it intends to achieve its marketing objectives. The other options are: 
- Business vision: a long-term view of what a business wants to achieve in the future.
- Business mission: a statement of the purpose and focus of a business, including its values and objectives.
- Marketing mix: a combination of product, price, promotion, and place (distribution) that a business uses to meet its marketing goals.
- Marketing audit: an evaluation of a business's marketing performance and strategy.

Which of the Following Is the Statement of How a Business