Which of the following best describes the components of the marketing mix?
A) all aspects of the marketing environment
B) everything considered during tactical planning
C) product, price, place, and promotion
D) production, price, distribution, and people
E) people, product, price, and placement

Question

Quizplus · Accepted Answer

The marketing mix consists of the four Ps: product, price, place (also known as distribution), and promotion. These are the key components that organizations utilize when creating a marketing strategy.

Which of the Following Best Describes the Components of the Marketing